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CPA Torrance

Reviewed by Hassan Rathore, CPA

E-commerce accounting & CFO advisory

E-commerce financial systems that don’t break when you scale across channels

For Amazon FBA sellers, Shopify brands and multi-channel DTC companies that have outgrown basic bookkeeping, and can no longer say with confidence which products actually make money.

Based in Torrance, CA. Supporting e-commerce brands in California, Texas, Florida, New York and nationwide.

Example multi-channel profit and loss dashboard showing revenue by channel, gross margin trend and cost breakdown (illustrative figures)
Illustrative example of a multi-channel P&L dashboard.
Profit clarityTrue profitability by channel
Tax complianceCompliant across all states
Scalable systemsBuilt to grow with you

In short

What does an e-commerce accountant do?

An e-commerce accountant reconciles marketplace and payment payouts, Amazon, Shopify, PayPal and Stripe, against bank deposits, ties inventory and COGS to real sales, manages sales tax nexus across states and reports margin by SKU and channel. CPA Torrance runs all of it as one coordinated system, led by CPAs.

Built for
Amazon FBA, Shopify, DTC
Reporting
Monthly SKU & channel P&Ls
Sales tax
Nexus managed in 20 to 45 states

The core problem

Most e-commerce businesses don’t have a sales problem. They have a financial visibility problem.

Once you sell on more than one platform, ship from third-party warehouses and cross economic nexus thresholds in new states, the numbers in your bank account stop matching Seller Central. The bigger you grow, the less accurate your financial picture becomes.

Bookkeeping tracks transactions, not true profitability

Payouts arrive net of referral fees, FBA fees, ad spend, refunds and reserves, so gross sales and deposits rarely line up with true profit.

Sales tax exposure grows across multiple states

Inventory stored in fulfillment centers and rising sales volume can create nexus in states where you haven’t registered or filed.

Margins become unclear across channels

Without channel-level P&Ls, a best-selling SKU on Amazon can quietly lose money once fees, returns and storage are allocated.

Why the system breaks

The tools that run your store were never designed to work together. Without proper e-commerce CFO advisory, that creates hidden margin leakage and wrong scaling decisions.

  • 01Bookkeeping records transactions, not profitability
  • 02Tax planning reacts after decisions are made
  • 03Inventory and COGS aren’t aligned with sales reality
  • 04No CFO-level oversight connects the system

How CPA Torrance fixes it

One coordinated financial system for your store

We rebuild the financial layer underneath your store, with a strong focus on e-commerce tax compliance and long-term clarity.

01

Sales tax nexus management across 20 to 45 states

We map economic and physical nexus, register where required, and separate marketplace-facilitator sales from the direct sales you must collect on yourself.

02

Inventory and COGS tied to real sales data

Purchase cost, duties and inbound freight to fulfillment centers are built into unit cost, with FIFO or weighted-average methods applied consistently.

03

Product and channel-level margin visibility

Monthly contribution margin by SKU and by channel, after fees, returns, advertising and storage, not just top-line revenue.

04

CFO-level forecasting for scaling decisions

Cash flow and inventory purchasing forecasts that show how much stock you can fund before Q4 without straining working capital.

The outcome

True profit visibility per product and channel
Controlled multi-state tax exposure
No financial blind spots at scale
Accurate scaling decisions based on real margins

FAQ

E-commerce accounting questions

How do you reconcile Amazon and Shopify payouts?

We reconcile Amazon settlement reports and Shopify, PayPal and Stripe payouts line by line against bank deposits, separating fees, refunds, reimbursements and reserves so every sale is accounted for.

How do you handle sales tax nexus for online sellers?

We map economic and physical nexus, register where required, and separate marketplace-facilitator sales from the direct sales you must collect on yourself, then monitor nexus and handle state filings on an ongoing basis.

How is inventory cost (COGS) calculated?

Purchase cost, duties and inbound freight to fulfillment centers are built into unit cost, with FIFO or weighted-average methods applied consistently.

What reports will I get each month?

Channel and SKU-level P&Ls, inventory valuation reports and cash conversion metrics, including contribution margin after fees, returns, advertising and storage.

Do you work with e-commerce brands outside California?

Yes. We’re based in Torrance, CA and support e-commerce brands in California, Texas, Florida, New York and nationwide.

Can you connect Shopify and Amazon to our accounting software?

Yes. Through our financial systems and advisory service we set up QuickBooks Online and connect your sales channels, payment processors and inventory data, so revenue, fees and cost of goods sold post the same way every month.

Know which products actually make money.

Talk to an e-commerce bookkeeping specialist today. We’ll review your channels, sales tax exposure and margins.

Book a 15-min call or call +1 310-810-1790 No obligation · No long-term contracts